Privacy Policy

Privacy Policy
Denovo Physio & Rehab Limited

Who We Are
Denovo Physio & Rehab Limited
Company Registration Number: 16465888
Registered Address: 5 Meadow Street, Preston, PR1 1TR
Contact Email: info@denovophysio.co.uk

1. Introduction
At Denovo Physio & Rehab Limited, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in line with the UK General Data Protection Regulation (UK GDPR) and other relevant laws.

2. What Information We Collect
We may collect and process the following types of personal data:

  • Full name

  • Contact details (email, phone number, address)

  • Date of birth

  • Medical history and clinical notes (with your consent)

  • Appointment and treatment information (including virtual consultations)

  • Communications between you and the clinic

  • Payment information (if applicable)

  • Website usage data (see Cookie section below)

This data may be collected when you:

  • Contact us directly

  • Book an appointment

  • Complete a registration or consent form

  • Use our website or online booking system

  • Participate in virtual consultations

  • Interact with us by phone, email, or in person

3. How We Use Your Information
We use your personal data to:

  • Provide in-person and virtual physiotherapy and rehabilitation services

  • Manage appointments and treatment records

  • Send appointment confirmations and reminders

  • Communicate important information about your care

  • Comply with legal and regulatory obligations

  • Improve our services and patient experience

We process your data on the basis of consent, contract, legitimate interest, or legal obligation, depending on the context.

4. Data Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or loss. This includes:

  • Secure clinical record systems

  • Encrypted data storage

  • Access control for authorised personnel only

  • Regular system updates and reviews

5. Sharing Your Information
We do not sell or share your personal data for marketing purposes. We may share data:

  • With your GP or other healthcare providers (with your consent)

  • With service providers (e.g., clinic software providers, email/SMS systems, secure video conferencing platforms) under strict confidentiality

  • When required by law (e.g., for safeguarding, insurance claims, or legal compliance)

All third-party providers are GDPR-compliant and only process data as necessary to deliver their services.

6. Your Rights
You have the following rights under UK data protection law:

  • To access the personal data we hold about you

  • To correct or update inaccurate data

  • To request deletion of your data (where applicable)

  • To object to or restrict certain types of data processing

  • To withdraw consent (where consent is the basis for processing)

  • To lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at:
πŸ“§ info@denovophysio.co.uk

7. Cookies & Website Tracking
Our website uses cookies to enhance your experience and analyse website traffic. Cookies are small text files stored on your device.

We use:

  • Essential cookies – required for the website and booking system to function properly

  • Analytical cookies – such as Google Analytics, to understand how visitors use the site and improve performance

  • Third-party cookies – used by services such as booking widgets or embedded maps

When you visit our site, a cookie banner allows you to accept or manage non-essential cookies. You can also disable cookies via your browser settings. Blocking some cookies may affect functionality.

For more detail, please see our [Cookie Policy].

8. Use of Automated Tools & Systems
We use digital tools to improve efficiency and support your care, including:

  • Online booking and clinic management software

  • Automated appointment reminders (email or SMS)

  • Feedback and patient experience tools

  • Website analytics (e.g., Google Analytics)

  • Secure messaging or email services

  • Secure video conferencing platforms for virtual consultations

These tools may collect technical or usage data. Importantly, no automated decision-making or profiling is used for clinical diagnosis or treatment. All medical decisions are made by qualified healthcare professionals.

9. Data Retention
We retain your personal data only as long as necessary:

  • Medical records are typically retained for 8 years after the end of treatment (or until age 25 for children), as required by UK healthcare regulations

  • Non-clinical data (e.g., email inquiries) may be retained for up to 12–24 months for business or legal purposes

After this period, data will be securely deleted or anonymised.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website, with the most recent revision date.

Last updated: July 2025

11. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please get in touch:

πŸ“§ info@denovophysio.co.uk